68 Champs-Élysées

Guerlain is a classic yet modern brand. They inaugurated La Maison de Guerlain on Champs-Élysées and I designed a Press Kit for this opening. The Press Kit consisted of five books that visually narrated Guerlain’s history. For this aesthetic memoir, I used a delicate printing technique to highlight the brand’s sophistication and a silky enclosing paper to assemble the five volumes.
 

Photographer: Pol Baril